The American Farm Bureau Federation has launched a new effort to address food insecurity while celebrating the strength of the U.S. food supply and commitment of America’s farmers and ranchers to keep it strong.
The #StillFarming campaign, which began on social media, is now expanding to a merchandise line that will benefit food banks and agricultural education.
The COVID-19 pandemic shutdowns in March 2020 caused disruptions to the food supply chain, resulting in empty grocery shelves in parts of the country. When alarmed Americans resorted to panic purchasing, AFBF created the #StillFarming social media campaign to build public confidence in farmers’ ability to produce food and reassure consumers of the strength of the U.S. food supply. #StillFarming has reached nearly 100 million people across the digital landscape.
Building on its popularity and recognizing the dramatic increase in hunger in America brought on by the pandemic, AFBF created #StillFarming to Feed America T-shirts and has committed to donating all profits. Half will be donated to Feeding America, the country’s largest hunger relief organization, and half of the profits will go to the American Farm Bureau Foundation for Agriculture.
AFBF first partnered with Feeding America in April, coauthoring a letter to USDA calling for a federal program to help deliver farm-fresh products to food banks facing unprecedented demand. The letter and subsequent meetings with USDA contributed to the formation of the Farmers to Families Food Box Program.
The T-shirts are being sold through AFBF’s online shop at FB.org/StillFarming and will be available through June.