Consumers this month will gain confidence in food availability, thanks to an Illinois Livestock Development Group (ILDG) consumer education campaign.
The campaign, entitled “Illinois farmers: growing food with care to make sure you always have enough on your plate,” consists of paid video and audio spots running in central Illinois and the Chicago area, including streaming services like Hulu and Apple TV.
Campaign partners include Illinois Farm Bureau, Illinois Milk Producers Association, Illinois Corn Growers Association, Illinois Pork Producers Association, Illinois Beef Association and Illinois Soybean Association.
“Spring is a good time for renewal. So, we thought it was time for agriculture to take the lead and show something positive – that everybody can count on their food being safe and plentiful,” said Marty Marr, ILDG chairman and Morgan County farmer, during an RFD Radio Network interview. “We thought the campaign was a good way to show livestock and all of agriculture is alive and well in Illinois.”
The overall campaign theme states consumers have a lot on their plates right now and the world seems overwhelming, but Illinois farmers grow food with care to make sure consumers always have enough on their plates.